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Episode 23: How A Content Strategy Evolves Over Time
Manage episode 426008137 series 3411855
المحتوى المقدم من Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.
How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankings
We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.
Hope you enjoy this episode!
Other helpful articles:
More on updating: https://www.growandconvert.com/seo/secondary-keywords/
SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/
B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/
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