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Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
Manage episode 410716315 series 3411855
المحتوى المقدم من Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.
When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."
In this video, we break down why that argument is completely flawed.
We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI.
Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.
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