The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain

The Groove

Good marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data scientists to help marketers execute effective mobile campaigns based on customer behavior — uses propensity triggering to flip the script on user retention and engagement. By looking to the future, not the past, marketers can offer personalized discounts, messages, and rewards based on a specific user’s likelihood to purchase or churn. Aampe’s Head of Growth, Jim Laurain, joins host Peggy Anne Salz in this episode of The Groove to explain how Aampe, powered by machine learning and AI, takes predictive analytics and retention to the next level, acting as both a “recommender system applied to every element of a user experience” and a tool to transform your business’ lifecycle marketing and bottom line.

CHAPTER TIMESTAMPS

00:00 - Intro

01:35 - Jim's responsibilities at AMP

02:26 - Inactive triggers create inactive users

06:32 - Tapping into your event stream data

09:55 - When does your A/B test retire?

10:43 - You're triggering at the wrong time

13:01 - Not all discounts are made equal

14:12 - What is propensity triggering?

16:43 - A recommender system for the entire user experience

18:34 - New customer markets based on timing optimization

20:39 - What's next at AMP?