CEO and Co-Founder at Rainstick, CleanTech Startup

The Green Building Matters Podcast with Charlie Cichetti

Alisha McFetridge, is the co-founder and CEO of Rainstick, a clean technology company committed to cutting residential water usage in half. Rainstick is a high-flow shower system of 3 GPM that saves 80% water and 80% energy through point-of-use recirculation and real-time cleansing.

Alisha holds an MSc in Climate Change and Development and a Bachelor in International Business, majoring in Sustainability. In 2020, she came first place in the Communitech's Fierce Founders Competition and is also the recipient of the Caldwell Partner's Future CEO Award, Royals Roads Leadership Award, and the TD Sustainability Award. She has spent time working, studying and living in Kenya, China, The Netherlands, the United States and Canada, where she currently lives today.

Show Highlights

• Combine expertise in energy conservation and water technology to create innovative solutions for residential water and energy consumption.

• Rainstick's technology saves up to 80% water and energy without the need for complex plumbing systems.

• Tips to promote cleantech, understanding the market and customers to make sustainability mainstream.

• Advancements in green tech, including atmospheric water generation, outdoor recycling mechanisms, and integrating water and energy technologies for favorable ROIs and solar panel efficiency.

• Challenges and interconnectedness of sustainability.

• Emphasizes the importance of doing more with fewer resources.

• Brainstorming and identifying opportunities in the residential sector.

• Encourage individuals to listen to feedback and pivot accordingly.

• Stay informed through research and podcasts in an evolving field to encourage more contributions.

“Listen to the trend. Not every single piece of feedback from everybody. It's particularly important when you're starting a company, you're going to get feedback from everybody you've talked to and it can be a little bit unnerving and you're going to want to listen and then maybe try to pivot. But I would say if ten people have told you the same thing, then you need to change. If you've heard a piece of feedback over here, but then you completely heard the opposite, then trust your gut.”

-Alisha McFetridge

Get the episode transcript here!

Show Resource and Information

• LinkedIn

• RainStick Shower

• Start With The Why

• Radical Candor

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