The Three Main Growth Levers In Private Practice For A Sustainable ‘Go-To’ Clinic

The Go-To Physio

In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the three main growth levers essential for building a sustainable private practice. He emphasizes the importance of maximizing customer lifetime value, improving sales conversions, and optimizing marketing channels. The conversation highlights the need for realistic budgeting based on historical performance and the significance of understanding key metrics to drive growth. O'Sullivan shares insights on how to create a culture of success within a clinic and the importance of focusing on the right growth strategies to achieve long-term sustainability.

Takeaways

Sustainable growth is about feeling easy, not being easy.

Budgeting should be based on historical performance.

Maximizing customer lifetime value is crucial for growth.

Improving sales conversions can significantly impact revenue.

Not all patients or marketing channels are equal.

Focus on growth levers one and two before marketing.

Understanding your numbers is essential for success.

A culture of success is vital for team morale.

Sustainable growth requires a strategic approach.

You have limited time and energy; focus wisely.

Sound Bites

"Maximize your customer's lifetime value."

"Focus on growth levers one and two first."

"Sustainable growth is less reactive."

Chapters

00:00 Introduction to Sustainable Growth in Private Practice

05:07 Understanding the Three Growth Levers

10:23 Maximizing Customer Lifetime Value

15:35 Improving Sales Conversions

20:50 Optimizing Marketing Channels

22:54 Podcast Outro (audio fixed).mp4

Additional Resources:

Free Head Physio Systems 6 Step Checklist: ⁠https://thegotophysio.com/checklist/⁠

Our Flagship ‘Go To’ Therapist Mentorship Program: ⁠https://thegotophysio.com/mentorship/⁠

Our Clinic Owner Business Mentorship Program: ⁠https://thegotophysio.com/business-mentorship/⁠

Happy Progressing Patients Book: ⁠https://thegotophysio.com/book/⁠

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