Creating the Marketing of Tomorrow with Emergence Platforms – Nic Hill

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Nic Hill is the co-founder and head of the interactive department at Sawhorse Productions, a creative agency that focuses on innovative brand storytelling through immersive and interactive technologies.

Key Takeaways:

• Sawhorse evolved from a traditional film production company to a creative agency specializing in branded content and immersive experiences.
• The company leverages platforms like Roblox and Fortnite to create engaging, interactive brand experiences.
• Immersive technologies offer deeper engagement and longer interaction times compared to traditional marketing methods.
• Nic emphasizes the importance of providing value and authenticity in branded experiences, especially for younger audiences.
• Sawhorse's approach includes rapid prototyping and real-time feedback through community engagement.

Nic's journey began as a filmmaker in his youth, evolving through documentary production to founding Sawhorse Productions. The company transitioned from traditional video production to creating immersive brand experiences, particularly during the pandemic. Sawhorse now focuses on building 3D worlds and interactive experiences for brands, aiming to tell stories in more engaging and persistent ways.

Nic highlights the shift in marketing approaches, especially for younger audiences who value authenticity and engagement over traditional advertising. He emphasizes the importance of creating experiences that provide value to users, rather than just pushing brand messages.

Looking ahead, Nic aims to continue pushing the boundaries of brand storytelling through emerging technologies like augmented reality. He sees Sawhorse as a leader in this space and is committed to exploring new ways to connect brands with their audiences.
About Nic Hill

Nic Hill is the Co-founder and Head of Interactive at Sawhorse, a leading agency specializing in branded content and gaming. During his tenure, Nic has cultivated a dynamic team of leaders in the innovation space and has created immersive interactive experiences for some of the biggest brands, studios and agencies in the world.
He strives to push the envelope on interactive storytelling by blurring the line between film and gaming. Before this role, Nic was an independent film director / editor and created internationally acclaimed documentarie films. In his spare time he enjoys DJing, biking and spending time with his wife and two kids in Los Angeles.
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