Threads Is Getting Ads And ChatGPT Has A New Challenger The Glitch Report: The Original Marketing Botcast podcast

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المحتوى المقدم من Leadpages Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Leadpages Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 11 يومًا18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

The Glitch Report: The Original Marketing Botcast « »
Threads is Getting Ads and ChatGPT Has a New Challenger

منذ عام واحد 4:48

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المحتوى المقدم من Leadpages Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Leadpages Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In today’s episode, we talk about how Threads is currently testing ads in the US and Japan. Will you be getting a new paid marketing channel soon? We also discuss DeepSeek, an open-source AI model designed to rival ChatGPT, and Google’s crackdown on fake reviews.

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#Business #Marketing #Leadpages Marketing

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Threads is Getting Ads and ChatGPT Has a New Challenger

The Glitch Report: The Original Marketing Botcast

published منذ عام واحد

مشاركة

M4A•منزل الحلقة

المحتوى المقدم من Leadpages Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Leadpages Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In today’s episode, we talk about how Threads is currently testing ads in the US and Japan. Will you be getting a new paid marketing channel soon? We also discuss DeepSeek, an open-source AI model designed to rival ChatGPT, and Google’s crackdown on fake reviews.

… continue reading

97 حلقات

#Business #Marketing #Leadpages Marketing

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Google Testing “AI Mode” and TikTok Ad Revenue Projected to Hit $32 Billion 5:35

منذ 1 day5:35

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5:35

In today’s episode, we discuss Google testing AI-only searches. Is this the end of traditional search results? We also talk about how TikTok is projected to reach over $32 billion in ad revenue this year, and we compare standard ChatGPT to Deep Research to see which is better for certain tasks.

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Apple Search Ads Are More Important Than You Think and Google Expands AI Overviews 5:31

منذ يومين5:31

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5:31

In today’s episode, we discuss a recent report that shows that 80% of the top 100 grossing apps and games in the U.S. App Store have utilized Apple Search Ads. We also talk about how Google is expanding AI Overviews to a broader range of queries and making them accessible globally. Finally, we touch on the new advertising tools being offered by Microsoft.…

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Android Devices Are Being Tracked and Google Ads Outage Costs Businesses Over $50,000 4:57

منذ 3 أيام4:57

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4:57

In today’s episode, we discuss how Google is tracking Android devices—even before users open any apps. We also talk about the Google Ads outage that took place over the weekend and how one business claims to be out over $50,000. Finally, after over 20 years we say goodbye to Skype.

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Google’s Plans for 2025 and Why Are We Seeing The Same Search Ad 3 Times on 1 Page? 5:59

منذ 4 أيام5:59

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5:59

In today’s episode, we discuss what Google says will be its top priorities for 2025—what do marketers need to know? We also talk about reports that Google is now displaying the same search ad three times on one page and a new study that found that online reviews might not be as important as you think.…

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Open AI Releases GPT 4.5 and AI Overview is Driving More Traffic to YouTube 4:45

منذ 5 أيام4:45

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4:45

In today’s episode, we discuss the release of Open AI’s newest AI model, GPT 4.5. We also talk about how AI Overviews is sending and increasing amount of traffic to YouTube and marketers might need to start advertising to AI bots in the near future.

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Reels Could Be Its Own App and TikTok Drives $6 Billion in Mobile Purchases 4:54

منذ 8 أيام4:54

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4:54

In today’s episode, we discuss how Instagram is reportedly considering launching a standalone app for Reels to better compete with TikTok. We also talk about TikTok driving $6 billion in mobile sales and the revelation that Google is running different auctions for each ad location.

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Search Engines Are Becoming Less Useful and YouTube is Now the #1 Podcast Platform 5:22

منذ 9 أيام5:22

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5:22

In today’s episode, we discuss a recent survey that suggests that internet users are losing faith in traditional search engines. We also talk about how YouTube is now the most frequently used service for listening to podcasts and LinkedIn is rolling out comment impression counts.

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73% of Marketers Use Generative AI and YouTube Getting Rid of Interruptive Ads 5:44

منذ 10 أيام5:44

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5:44

In today’s episode, we discuss a recent report that reveals that 73% of marketers are now using generative AI, and that most consumers are okay with AI in advertising. We also talk about some changes YouTube is making to its advertising and Perplexity’s upcoming web browser Comet.

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Google AI Overviews Are More Volatile and Microsoft is Testing Copilot Search 5:43

منذ 11 يومًا5:43

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5:43

In today’s episode, we discuss recent research that shows that Google’s AI Overviews exhibit greater volatility compared to traditional organic search results. We also talk about how Microsoft is testing a new Bing feature called “Copilot Search,” which utilizes Copilot AI to deliver search results. Finally, we touch on Snapchat’s new brand suitability suite for advertisers.…

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ChatGPT Referral Traffic is Still Minimal and YouTube Introduces Premium Lite Plan 5:41

منذ 12 يومًا5:41

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5:41

In today’s episode, we discuss recent findings that show that ChatGPT referral traffic still only accounts for 0.1% of overall traffic to major publishers. We also talk about YouTube’s new Premium Lite tier and a study that shows that TikTok ads might be more effective than you think.

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Google Lifts Fingerprinting Ban and Instagram Introduces Partnership Ads 5:40

منذ 15 يومًا5:40

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5:40

In today’s episode, we discuss Google lifting its fingerprinting ban, allowing advertisers to target users using IP addresses, device information, and screen resolution. We also talk about Instagram’s new Partnership Ads and X’s latest AI model, Grok 3.

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Does Adding Audio to Blogs Help SEO and You Can Now Use Imagen in Google Ads 4:45

منذ 16 يومًا4:45

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4:45

In today’s episode, we discuss a recent office hours session held by Google’s Martin Splitt where he addressed whether incorporating audio versions of blog posts influences search rankings. We also talked about how you can now use Imagen (an AI image generator) to create Google Ads and consumers are avoiding certain brands over politics.…

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How Are AI Overviews Impacting SEO and Meta Removes Audience Types from Advantage+ 5:21

منذ 17 يومًا5:21

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5:21

In today’s episode, we discuss a recent study that shows how Google’s AI Overviews are changing SEO. We also talk about Meta removing audience types from Advantage+ catalog ads and OpenAI’s recent update to ChatGPT that allows it to discuss controversial subjects.

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TikTok Shop Sales Surge and Instagram Is Testing a Dislike Button 5:22

منذ 18 يومًا5:22

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5:22

In today’s episode, we talk about a recent report that shows massive growth for TikTok Shop—so much so that they’re outpacing SHEIN and Temu. We also discuss how Instagram is testing a dislike button to help weed out harmful content. Finally, we touch on Reddit’s announcement that paywalls are coming later this year.…

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Google Business Reviews Outage is Over and Meta to Allow Rival Ads Providers on Marketplace 5:03

منذ 20 يومًا5:03

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5:03

In today’s episode, we talk about the recent Google Business Profile reviews outage. According to Google it’s (mostly) resolved. We also discuss how Meta is now allowing rival ad providers on Marketplace and Duolingo’s viral marketing campaign that saw them kill off their beloved mascot.

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