What's your Magic? Exploring her German Roots and Becoming a Brand Expert with Karina Weber

The Germany Expat Business Show

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In this episode I talk to Karina Weber, also known as the Brand Architect.
We talk about her journey from Canada to Germany, where she built a flourishing marketing business, specialized in branding and carved a niche within female, service-oriented businesses struggling with branding issues.
Karina shares insightful nuggets about her unique journey, which includes a master's degree pursuit in Munich, mastering German (her Father's native language) and the challenges faced while expanding her business and utilizing social media platforms like Instagram and Facebook Ads to grow her brand and audience.
Karina talked about her experience providing free content, fine-tuning her offerings to resonate with her target market, and her innovative approach in creating a program that responds to her clients' needs.
We also talked about the pros and cons and necessity of building a location independent and travel-friendly business - especially as expats.

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
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فصول

1. What's your Magic? Exploring her German Roots and Becoming a Brand Expert with Karina Weber (00:00:00)

2. Expat Business Owners in Germany (00:00:03)

3. Build Brand, Create Program (00:14:00)

4. Social Media Marketing and List Building (00:27:18)

5. Improve Group Coaching Accessibility and Flexibility (00:37:16)

6. Structure, Platform, and Evergreen Model (00:41:00)

7. Building a Travel-Friendly Business (00:45:05)