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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
6. Arbiters of Truth
Manage episode 406244457 series 3557059
In 2018, the CEOs of our most popular social media companies are standing at a crossroad.
After political outcry over Russian interference in the 2016 election and fallout from the Cambridge Analytica scandal, tech leaders have a decision to make.
They need to come up with ways of making their platforms safer.
One route is a radical overhaul of the entire business model. The other is the biggest digital clean-up operation ever attempted, spanning hundreds of langauges and countries.
Which path will they take?
Producer: Caitlin Smith Sound Design: Eloise Whitmore Story Consultant: Kirsty Williams Composer: Jeremy Warmsley Executive Producer: Peter McManus Commissioned by Dan Clarke
A BBC Scotland Production for BBC Radio 4.
Archive: C-Net, April 2018; CBS News, 2020; Tucker Carlson on Fox News; BBC News 2021; EU Debates Tv, 2021
New episodes released on Mondays. If you’re in the UK, listen to the latest episodes of The Gatekeepers, first on BBC Sounds: bbc.in/3Ui661u
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Manage episode 406244457 series 3557059
In 2018, the CEOs of our most popular social media companies are standing at a crossroad.
After political outcry over Russian interference in the 2016 election and fallout from the Cambridge Analytica scandal, tech leaders have a decision to make.
They need to come up with ways of making their platforms safer.
One route is a radical overhaul of the entire business model. The other is the biggest digital clean-up operation ever attempted, spanning hundreds of langauges and countries.
Which path will they take?
Producer: Caitlin Smith Sound Design: Eloise Whitmore Story Consultant: Kirsty Williams Composer: Jeremy Warmsley Executive Producer: Peter McManus Commissioned by Dan Clarke
A BBC Scotland Production for BBC Radio 4.
Archive: C-Net, April 2018; CBS News, 2020; Tucker Carlson on Fox News; BBC News 2021; EU Debates Tv, 2021
New episodes released on Mondays. If you’re in the UK, listen to the latest episodes of The Gatekeepers, first on BBC Sounds: bbc.in/3Ui661u
9 حلقات
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