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THE FYX 180: The Trust Factor: Building Authentic Coach-Client Relationships That Last with Bryan Fitzsimmons
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Coach Krysta is joined by fellow nutrition coach Bryan Fitzsimmons to explore how to build lasting and effective coaching relationships through understanding client psychology and individual needs.
Bryan is the owner of FIT40 Nutrition Coaching. As a seasoned personal trainer and nutrition coach, Bryan has worked with clients to help them improve their health through in-person and remote coaching since 2015. With a mission of helping people 40+, Bryan has achieved many certifications including Precision Nutrition Certified Coach (PN1), Certified Strength & Conditioning Specialist (CSCS), and Certified Menopause Coach (GGS). In his time running FIT40 Coaching, he has helped hundreds of people get leaner, stronger, and more energized so they can enjoy their best quality of life.
Bryan shares his journey from aspiring police officer to becoming a trusted coach for women 40+ and offers valuable insights about creating sustainable fitness transformations. In this episode we discuss:
• How to build trust and connection with clients regardless of gender or age differences
• Why understanding client psychology is crucial for creating lasting behavior change
• The importance of flexible coaching approaches versus rigid meal plans and programs
Breaking Into Female Fitness Coaching
- Bryan's unexpected path from criminology to women's fitness coaching
- Why working with women 40+ became his passion and specialty
- The advantages of being an objective outside perspective as a male coach
- How to build authentic connections with clients across demographic differences
Creating Sustainable Change
- The importance of making healthy choices simple, easy, and enjoyable
- Why tracking food and behaviors helps create lasting habits
- How to balance structure and flexibility in nutrition coaching
- The value of understanding client preferences versus following rigid protocols
Modern Coaching Approaches
- The role of AI and technology in fitness coaching
- Why accountability and human connection remain essential
- The importance of adapting coaching styles to individual clients
- How to maintain professionalism while building personal relationships
Remember: The most effective coaching relationships focus on understanding what makes each client tick rather than following a one-size-fits-all approach.
Apply for 1:1 Coaching with The Fitness FYX: Our Black Friday special is LIVE (the only time of year we discount coaching with 1-2 months free!)
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