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The Brand Transformation In Higher Ed
Manage episode 341866109 series 2797414
المحتوى المقدم من Matt Alex, Hector H. Lopez, & Joe Abraham, Matt Alex, Hector H. Lopez, and Joe Abraham. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Alex, Hector H. Lopez, & Joe Abraham, Matt Alex, Hector H. Lopez, and Joe Abraham أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Whether enrollment is the hot topic on campus, or it’s about increasing revenues through non credit learners, brand matters.
For decades, higher ed has been able to live off students knocking on (and often breaking down) the door.
But the new constituents - especially the lifelong learner has numerous options to choose from, and marketing becomes a mission-critical area of excellence at each institution.
In this episode two of the Beyond partners discuss the current state, and why it is so important to have a conversation about the transformation of brand at most schools.
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