Ep 163: Survival Tips For Copywriters During The Rise Of AI

The Friedman Group, LLC

Ep 163: Survival Tips For Copywriters During The Rise Of AI

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS163.mp3

Survival Tips For Copywriters During The Rise Of AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself.

Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space.

Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales.

As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick’s global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries.

In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting.

In this Episode:

• Nick explains what a copywriter does in the marketing world.
• Nick talks about the importance of understanding the audience you are writing for.
• Nick says when using AI a writer needs a differentiator.
• Nick explains the importance of emotional intelligence.
• Nick says we need to collaborate with AI to get the output we need.

Quotes from this Episode:
“As a writer I'd love to learn about the company, but what I really need to learn about is their audience.” – Nick Usborne
“[AI] they're already replacing a certain kind of tier of writer.” – Nick Usborne
“Nobody in marketing wants to sound the same as a competitor.” – Nick Usborne
“I think if you want to be a good marketer or writer, emotional intelligence is incredibly important.” – Nick Usborne
“To engage people and to get people to do stuff, you have to connect with them emotionally.” – Nick Usborne

Resources:

Nick Usborne:
LinkedIn: Nick Usborne
Facebook: Nick Usborne
X: Nick Usborne
Instagram: Future Proof Copywriting
YouTube: Nick Usborne
Special Page: Dedicated page for Digital Slice Podcast listeners
Website: Nick Usborne
Video: 5-point checklistto help you take AI-generated copy and infuse it with Emotional Intelligence

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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