Player FM - Internet Radio Done Right
22 subscribers
Checked 1+ y ago
تمت الإضافة منذ قبل thirteen عام
المحتوى المقدم من The Frank Factor. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Frank Factor أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Frank Factor Music|Backwards Blues
Manage episode 232533600 series 9295
المحتوى المقدم من The Frank Factor. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Frank Factor أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A tongue in cheek blues diddy extolling the virtues and waxing melancholic for the days when little children worked in coal mines, women were burned alive in shirtwaist factories and the free market reigned! Back before women were allowed to vote and "nee grows" rode in the back of the bus... if they could still walk. You know, the kind of America that the TEA Baggers, Free Marketeers and Objectivists long for!
…
continue reading
3 حلقات
Manage episode 232533600 series 9295
المحتوى المقدم من The Frank Factor. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Frank Factor أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A tongue in cheek blues diddy extolling the virtues and waxing melancholic for the days when little children worked in coal mines, women were burned alive in shirtwaist factories and the free market reigned! Back before women were allowed to vote and "nee grows" rode in the back of the bus... if they could still walk. You know, the kind of America that the TEA Baggers, Free Marketeers and Objectivists long for!
…
continue reading
3 حلقات
كل الحلقات
×Why don't "Liberal" and "Progressive" voices in the media urge fellow Leftists and sane people to stop voting for less-evil? Why can't the voices of the Left stop giving corporate America its fallback guarentee? Can Democrats get off their knees and stop being whiny cowards? A suggestion as to how we can stop being big losers even when we win. Joy's 5 Things and stuff!…
![Artwork](/static/images/128pixel.png)
1 The Frank Factor|On the Rick Smith Show 22:17
22:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب22:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Frank chats with radio host and dedicated Union and Labor advocate Rick Smith of The Rick Smith Show http://ricksmithshow.com/ on WIOO 97.9FM, WEOO 93.9FM, WHYL 960AM Carlisle, PA. Check him out on-line and support a great guy and an important advocate for the working American.
A tongue in cheek blues diddy extolling the virtues and waxing melancholic for the days when little children worked in coal mines, women were burned alive in shirtwaist factories and the free market reigned! Back before women were allowed to vote and "nee grows" rode in the back of the bus... if they could still walk. You know, the kind of America that the TEA Baggers, Free Marketeers and Objectivists long for!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.