Smarter Growth with Design Thinking

The Fractional CFO Show with Adam Cooper

On this one I was very pleased to be joined by @Jon Reay and @Tim Seddon, the Co-Founders OF @Room 42, a start-up that facilitates effective change and innovation through the use of Design Thinking based programmes, to help businesses tackle the most challenging of live business problems.

I really enjoyed this conversation with Jon and Tim where we dived into how they went on the journey to start Room 42 and specifically how they have seen Design Thinking used to improve Financial Performance.

🌟 Some of my favourite parts of our conversation were:

✅ How, if you can break up and disrupt day to day thinking, it provides the opportunity to inspire different interactions that can be the key to unlocking new thinking and ideas;

✅ How, if you get the right direction of travel, with a small team, Design Thinking can offer opportunities for small businesses to leapfrog larger competitors;

✅ Having a CFO or Finance professional within any change management program from the outset is really critical to help projects succeed more quickly;

✅ Their experience of imposing change top down, leads to a demotivated business that's struggling to adapt to change, while engaging with everyone leads to a much more highly motivated and agile business;

✅ How one of my favourite books, Douglas Adams, The Hitchhikers Guide to the Galaxy helped inform both their company name and their approach to business.