530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

The Foundr Podcast with Nathan Chan

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the importance of validating your product before diving into SEO, the best practices for on-page and off-page SEO, and how to maximize your SEO budget for long-term growth. Lindsay also reveals her approach to finding high-value keywords, the impact of AI on SEO, and the essential tools every e-commerce brand should be using. This episode is packed with actionable insights and strategies for anyone looking to scale their e-commerce business through SEO.

In this interview you will learn:

- Lindsay’s journey from running a holistic medical clinic to leading an SEO agency

- How she helped develop the marketing strategy for Manscaped

- Best practices for on-page and off-page SEO, including specific tools and tactics

- The importance of building credibility through link building and press releases

- Insights into the future of SEO, including the role of AI and long-term strategies for e-commerce success

- And many more SEO tips for Entrepreneurs

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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