490: Why Trinny Woodall Still Replies to DMs

The Foundr Podcast with Nathan Chan

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world.

Listen to Nathan and Trinny discuss

• Why she built a brand targeting women over 35
• The origin of Trinny Tribes and encouraging an organic community
• Why customer retention is such an essential building block
• The changing landscape of retail and D2C brands
• Tapping into TikTok to reach future customers
• The pros and cons of being a celebrity founder
• Why she still personally responds to DMs and comments
• Using AI to help customers make choices
• How to start a beauty brand today
• And much more on DTC…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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