The Feel Good Factor with Juno Rosales

The Forrager Podcast for Cottage Food Businesses

This is one of the most incredible cottage food stories you will ever hear!

Juno was living in Metro Manila in the Philippines when the pandemic hit in 2020, and to find comfort during the COVID lockdown, she started experimenting with making desserts at night in her pajamas after her kids went to bed.

One night, she made a frozen cake that she shared on social media, that’s how her business, The Pajama Baker, was born.

Over the course of the next year, her frozen cakes became super popular, and her business grew both organically and rapidly in the Philippines.

Then, in 2021, she decided to move her family back to Los Angeles, but she kept running the food business from 7,300 miles away!

And even crazier, she built up a second location of The Pajama Baker in Los Angeles.

So she now runs an international brand by selling her frozen desserts in both the Philippines and California. Not to mention that she is also a dedicated mom of 4 children.

It is a fascinating business journey to say the least, and you will pick up on many important insights along the way!

What You’ll Learn

• What it is like to have an international brand
• Why a strong brand is important for your business
• Why flexibility is key to business success
• What exactly is a frozen cake
• How to automate your business for growth
• How to find time and balance as a mompreneur
• Why “pricing puts you in the right place”
• What to consider when selling your products in different regions
• The importance of taking things one step at a time

Resources

The Pajama Baker LA website (Instagram | Facebook | News story)

California Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/77