The Modern Ranchers: Justin & Lauren Owens of Manzo Piedmontese

The Forbes Books Podcast with Joe Pardavila

Join Joe as he sits down with Justin and Lauren Owens, co-owners of Manzo Piedmontese, to discuss their unique beef label sourced from an ancient Italian cattle breed. Discover how these "magic cows" produce remarkably lean yet incredibly tender beef without marbling, making it a hit among celebrity chefs and professional athletes. Hear the fascinating backstory of how Justin's family has been involved with Piedmontese cattle for generations, and Lauren's journey adapting from city life to the modern ranching lifestyle. Learn about the premium pricing and direct-to-consumer model for their high-end beef products. And get insights into how they are educating consumers on properly cooking and enjoying this one-of-a-kind meat.