From Forklift to Finance: Astrid Soto on Breaking Barriers and Redefining Success in Private Equity

The Forbes Books Podcast with Joe Pardavila

On this episode of The Forbes Books Podcast, Joe speaks with Astrid Soto, a renowned entrepreneur and impact investor named one of the most influential women in mid-market M&A. Astrid shares her journey from working in her family's business at age 12 to becoming a powerhouse in private equity, offering insights on fundraising, navigating career challenges, and breaking barriers as a Latina in finance. She discusses the current state of M&A, particularly regarding baby boomer-owned businesses, and the importance of balancing technology with personal development. Astrid also reveals her exciting new venture in predictive technology, a cutting-edge project she's been developing under the radar. This episode is packed with valuable advice for aspiring entrepreneurs and thought-provoking reflections on success in the modern business landscape.