Cultivating creativity in your floral business - Mini Episode

The Floral Hustle

Episode Description:
In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity and elevate their business. Whether you’re struggling to come up with fresh ideas for your floral designs or looking to take your portfolio to the next level, this episode is packed with practical advice that will help you unlock your creative potential.

Jeni reflects on the recent Floral Rockstar Retreat, where she led participants through multiple floral installations and shared the secrets behind her creative process. From creating mental space for ideas to organizing inspiration in folders, Jeni offers a step-by-step guide to fostering creativity. Learn how to use tools like Pinterest and Instagram effectively, and discover how to position yourself as a creative expert in the eyes of your clients.

Tune in to explore how to push your floral designs beyond the ordinary and build a portfolio that stands out in the competitive floral industry.

Key Takeaways:

• Create Space for Creativity: How downtime and self-care activities like working out can lead to breakthrough ideas.
• Use Pinterest and Instagram as Inspiration: Tips for saving and organizing ideas that can be adapted for your designs.
• Build an Idea Bank: Why you should create folders on your phone to keep track of unique flowers, concepts, and design ideas.
• Elevate Your Portfolio: How to take inspiration from others and make it your own, without copying.
• Be Fearless in Your Creativity: The importance of stepping out of your comfort zone to push creative boundaries and avoid being pigeonholed.

Why Listen?
If you’re a florist looking to stand out and grow your business, this episode will provide you with valuable insights and practical strategies to fuel your creativity and enhance your floral designs.

Connect with Us:
Follow Jeni on Instagram [@thefloralhustle] and share your thoughts on this episode. Don't forget to subscribe to The Floral Hustle for more tips on growing your floral business.