DBLX Joins Auspicious Group - Nicky Hoyland's Story

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

In this conversation, Nicky Hoyland, Chief Innovation Officer at Auspicious, shares her journey from a film and media graduate to a leader in learning technology and business innovation. She discusses her experiences in building DBLX, the challenges of transitioning from bespoke development to a SaaS platform, and the importance of collaboration and networking in business. Nicky also reflects on the impact of AI on the industry and her excitement for the future of technology in enhancing human experiences.

Takeaways

• Nicky's background in film and media shaped her unique approach to technology.
• Building strong client relationships is crucial for business growth.
• Networking has been a key factor in acquiring new clients.
• The transition from bespoke development to SaaS presents unique challenges.
• Collaboration between teams is essential for successful project delivery.
• Innovative learning solutions can drive engagement and effectiveness.
• AI is transforming the way businesses operate and deliver services.
• Understanding user needs is vital for developing effective SaaS products.
• The journey of entrepreneurship is filled with lessons and growth opportunities.
• Nicky values being part of a creative team rather than solely leading.

Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickyhoyland/
Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/

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