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Transform Your Esthetics Business by Avoiding Costly Mistakes: Lessons in Niching and Client Understanding for Lasting Success
Manage episode 455278091 series 3588077
المحتوى المقدم من Kari Jo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kari Jo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Unlock the secrets to steering clear of costly mistakes in your aesthetics business with me, Kari Jo Patterson. Ever wondered how a lack of focus can lead to overspending and unnecessary stress? I share my personal journey, revealing the trials and errors I faced when launching my own venture. With just $4,000 from a tax return and a hidden credit card, I mistakenly fell into the trap of offering every service learned in school. Discover how my missteps with high-end wax and a full chemical peel line, despite my disdain for waxing, taught me invaluable lessons about the importance of clarity and niching down in the beauty industry.
In this enlightening episode, I highlight the critical role of understanding your ideal client and aligning your services with their needs. Learn from my experiences, where my initial investment in a microdermabrasion machine could have better served anti-aging clientele, proving the power of starting small and expanding based on client feedback. As I recount the evolution of my niche and the importance of a clear vision, I encourage fellow estheticians to embrace failures as stepping stones to success. Let my story inspire you to craft a thriving esthetics empire built on the wisdom of past missteps turned into triumphs.
To learn more about coaching please visit: https://www.karijopatterson.com
Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson
Links You May Want to Check out:
Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
فصول
1. Avoid Costly Mistakes in Aesthetics (00:00:00)
2. Building a Successful Esthetics Empire (00:10:57)
42 حلقات
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