252: Use these 3 Steps to Get Featured in Gift Guides

The Ecommerce Roadmap

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads.

In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire.

What You’ll Learn in This Episode:

🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year’s gift guides to find PR opportunities today

This strategy works even if you have no PR experience—so don’t miss out!

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