المحتوى المقدم من Dave Donelson on Podiobooks.com. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Donelson on Podiobooks.com أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Dave Donelson on Podiobooks.com. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Donelson on Podiobooks.com أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Selling is a creative act when you do it Dave Donelson’s way. You’ll build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients when you practice Creative Selling. Learn the basic techniques of selling like the sure-fire way to make cold call appointments, deliver dynamic sales presentations, find the path around price objections, and overcome your fear of closing the sale.
المحتوى المقدم من Dave Donelson on Podiobooks.com. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Donelson on Podiobooks.com أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Selling is a creative act when you do it Dave Donelson’s way. You’ll build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients when you practice Creative Selling. Learn the basic techniques of selling like the sure-fire way to make cold call appointments, deliver dynamic sales presentations, find the path around price objections, and overcome your fear of closing the sale.
Chapter 27 - The Maybe Challenge - Actively helping the customer make a purchase decision is part of the service - Chapter 28 - Successful Call Backs - Time is money, and time spent waiting for a decision is money spent on nothing.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 25 - Four Non-Price Objections - Don't try to win the argument; just walk around it - Chapter 26 - The Path Around Price Objections - Find out what kind of price objection you're dealing with, then answer it appropriately.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 21 - Fear Of Closing - Closing is more of a process than an event - Chapter 22 - Buying Signals - The most important part of the close is not the clever way you phrase the question, it's the amount of attention you give to the answer - Chapter 23 - Closing Techniques - Use only positive action words.…
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 19 - Your Creative Presentation Script - If you won't shut up and let them talk, they can't give you an order - Chapter 20 - Honing Your Presentation Skills - Stage fright is your friend; all you have to do is control it.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 15 - Getting A Cold Call Appointment - Make it worthwhile for the prospect to spend some time with you - Chapter 16 - Persistence Counts - Where there's a will, there's a way - Chapter 17 - The Brochure Brush Off - The first step is to fight off your own desire to take the easy way out.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 13 - Getting Your Foot In The Door - There are many ways to skin a cat, or to get an appointment - Chapter 14 - Getting Past The Screeners - As long as you're polite and conversational most people will give you a little information you can use.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 10 - Your Written Proposal - The customer is the focus of the proposal - Chapter 11 - Alternative Proposals - How can there be three best plans? - Chapter 12 - The salesperson who carefully listens to their prospect avoids mistakes.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 8 - Ideas To Sell - You'll never grow bored with your job because you'll be putting something new into it every day - Chapter 9 - Price It In Writing - Making a proposal too small is a common obstacle to sales success.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 6 - How Much Can They Spend? - You'll be working smarter, not harder when you estimate how much the prospect is worth before you call on them - Chapter 7 - Uncovering Prospect Needs - Invest a few minutes in a one-person brainstorm.
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
Chapter 3 - Selling A Basket Of Solutions - The creative part of the sales process is finding new uses for the product - Chapter 4 - Sell On The First Call - Most prospects expect the seller to have done their homework before they come in the door - Chapter 5 - Prospect Knowledge - The more you know about your prospects, the more sales you'll close.…
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The Dynamic Manager's Guide To Sales Techniques: How To Create New Prospects And Make More Sales
About This Book - Chapter 1 Creativity In Sales - Creative Selling enables you to find needs even when the prospect doesn't know he has them - Chapter 2 - Tactical and Strategic Advantages - Satisfied customers are repeat customers, the most profitable customers of all.
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