The DTC Insider podcast

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تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Brian Roisentul. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Brian Roisentul أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

منذ 5 أيام21:04

التشغيل لاحقا

قوائم

إعجاب

احب

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

The DTC Insider explicit

منزل السلاسل•Feed

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

100 حلقات

#Business #Marketing #Brian Roisentul #Businesspodcast #Fitgrowthmachinepodcast #Healthpodcast #Podcasting #D2cpodcast #Dtcpodcast #Ecommercepodcast #Thedtcinsider #Thedtcinsiderpodcast

The DTC Insider

The DTC Insider explicit

updated منذ 6 أيام

منزل السلاسل•Feed

100 حلقات

#Business #Marketing #Brian Roisentul #Businesspodcast #Fitgrowthmachinepodcast #Healthpodcast #Podcasting #D2cpodcast #Dtcpodcast #Ecommercepodcast #Thedtcinsider #Thedtcinsiderpodcast

كل الحلقات

The DTC Insider

1
How to Win Over Young Consumers in 2025 42:30

منذ 6 أيام42:30

42:30

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Corina Pfeffer, co-founder of Pipa Skin Care, a skincare brand made for tweens. Along with her two childhood friends, Clara and Cristina, they built Pipa from a real-life need: safe skincare that pre-teens actually want to use. In just one year, they’ve hit milestones they never expected—selling in every U.S. state and growing an organic community of over 60K followers on Instagram. But scaling fast comes with its own set of challenges. In this episode, we’ll talk about how they’ve grown without ads, the power of organic marketing, and what they’re learning about customer retention. Here’s a glimpse of what you’ll learn: Identifying a market gap: Creating safe skincare for tweens. Leveraging diverse expertise to build and scale the brand. Understanding the target audience and their online behavior. Crafting messaging that appeals to both tweens and parents. Growing through organic marketing without heavy ad spend. Adapting content strategy based on audience engagement. Utilizing social commerce, especially on TikTok, for sales. Retention strategies focused on engagement and innovation. Building brand loyalty through strong customer service. Using customer feedback for continuous improvement. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Customer-Centric Strategies for E-Commerce Success 51:32

منذ 12 يومًا51:32

51:32

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Ben Feys and Kevin Niehoff, founders of PrettyBoy. They turned a personal challenge into a thriving e-commerce business. With Kevin's eczema diagnosis as a catalyst, they noticed a gap in the skincare industry for high-quality, simple products designed specifically for men. After learning the ropes of e-commerce during COVID, they launched PrettyBoy in 2022, creating the first men’s skincare brand to receive the National Eczema Association seal of approval. Here’s a glimpse of what you’ll learn: Turning a personal challenge into a successful business. Financial literacy as a foundation for growth. Adaptability in navigating the e-commerce landscape. The role of customer feedback in product development. Differentiating through lifestyle branding. Aligning operations with marketing for business success. Strengthening brand loyalty through community engagement. The impact of brand identity on standing out in the market. Creating memorable customer experiences to drive retention. Balancing focus and experimentation across marketing channels. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
From Local Boutique to Thriving Brand 46:02

منذ 19 يومًا46:02

46:02

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Stephani Clymer, founder of Common Thread. She spent nearly two decades in the retail industry, starting with her dream boutique for maternity clothing, "Expecting". Over time, she navigated economic downturns, rebranded her business, and transformed it into what we now know as Common Thread. Along the way, she built a strong in-store culture, embraced e-commerce, and adapted to shifting consumer behaviors. In this episode, Stephani shares the highs, the lows, and her approach to building lasting customer relationships in retail. Here’s a glimpse of what you’ll learn: The journey of building a brand through fashion and connection. Resilience and adaptability in navigating economic downturns. The role of rebranding in business evolution and growth. Leveraging customer feedback to drive innovation and transformation. Building strong relationships with customers for long-term success. The impact of brand identity on recognition and market positioning. Embracing change as a key to business sustainability. Humanizing e-commerce to enhance customer loyalty. The growing importance of social commerce in retail. Personal touches, like handwritten notes, that strengthen customer relationships. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
How to Win at the Affiliate Game in 2025 29:45

منذ 26 يومًا29:45

29:45

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Noah Tucker, founder of Social Snowball. Before founding this company, he was on the brand side, navigating the frustrations of building influencer and affiliate marketing programs with the limited tools available at the time. These challenges inspired him to create Social Snowball, a platform that simplifies affiliate marketing for e-commerce brands, enabling them to scale their stores with innovative affiliate strategies. Here’s a glimpse of what you’ll learn: The evolution of affiliate marketing and its impact on brands. How social media influencers are reshaping the affiliate landscape. The rise of social commerce and its integration into major platforms. Why brands should build relationships with creators beyond affiliate platforms. Leveraging existing customers to kickstart an affiliate program. What to expect: Affiliate programs can contribute around 5% of revenue. The importance of finding the right influencers to drive sales. How gamification can boost affiliate engagement and performance. Streamlining affiliate management with tools like Social Snowball. Why offering competitive commissions is essential for affiliate success. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
The Power of Creator-Led Brands 52:23

منذ 5 weeks52:23

52:23

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cody Allen, the co-founder of Cuso Cuts, a brand that’s redefining how we think about high-end kitchen essentials and seasonings. Cody teamed up with chef and content creator Jack in 2020, combining their expertise in performance marketing and culinary innovation. Since launching, they’ve achieved exponential growth year-over-year, hitting national retailers, partnering with NFL players, and growing a massive following of 8M across platforms. From their origins in knives to their success in the seasoning market, Cody’s team has found a way to make these products cool, accessible, and wildly successful. Here’s a glimpse of what you’ll learn: The impact of co-founder Jack’s influence on brand success. How Cuso Cuts achieved over 20% YoY growth during Black Friday. Content marketing as a powerful driver of customer acquisition. Adapting to consumer needs: The shift from knives to seasonings. The role of natural ingredients in elevating home cooking. Community engagement as a key factor in brand loyalty. Prioritizing profitability over aggressive growth in 2025. The complexity of sales attribution and multi-touchpoint tracking. Appealing to home cooks vs. professional chefs in brand positioning. The strategic approach to transitioning from online to retail. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Growing a Brand Through Partnerships 36:33

منذ 6 weeks36:33

36:33

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab. Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025. Here’s a glimpse of what you’ll learn: Key challenges and strategic pivots in 2024. The role of strategic partnerships in brand growth. Identifying the right partnerships for your brand. The importance of diversifying revenue streams. How bootstrapping fosters scrappiness and resourcefulness. Customer acquisition strategies for long-term success. Investing in relationships for sustained growth. The benefits of raising capital early. Meta’s continued impact on customer acquisition. Why diversification is essential for reducing business risks. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Balancing Business and Motherhood in E-Commerce 38:48

منذ 7 weeks38:48

38:48

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Remington Fraser, founder of The Revury, a company redefining what it means to lead with empathy in e-commerce. Before launching her brand, Remington worked as an attorney, but her entrepreneurial journey began with a vision of creating a software-enabled company that combines automation with a deeply personal touch. What makes The Revury truly unique? It’s powered by a team of mums who’ve built not just a business but a community. In just three years, they’ve scaled to serve consignments in 21 states, handling over 1,000 consignments while maintaining a 30-40% customer return rate. Here’s a glimpse of what you’ll learn: The Revury as a tech-enabled platform revolutionizing consignment. Remington’s journey from law to entrepreneurship for a better work-life balance. How empathy in business fosters productivity and stronger team dynamics. The benefits of flexible work schedules for both employees and companies. Strategies for successfully raising capital with a clear and compelling vision. The growing importance of profitability in today’s market climate. Leveraging offline sales to drive online traffic and customer engagement. The role of founders in actively participating in content creation. Unique skills and perspectives moms bring to the workplace. The power of networking and referrals in successful fundraising efforts. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Breaking Barriers in Kids’ Fashion 31:12

منذ 8 weeks31:12

31:12

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013. It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they’ve built a dedicated community of customers who love their unique approach to fashion and storytelling. Here’s a glimpse of what you’ll learn: The increasing challenges of the e-commerce landscape since 2013. How Princess Awesome evolved from a side project into a thriving full-time business. Leveraging Kickstarter to address market frustrations with gendered clothing. Transforming the kids' clothing industry through innovative designs. Navigating challenges associated with fulfillment centers for growing brands. The importance of understanding fulfillment costs to protect profit margins. Utilizing Meta ads as a key channel for customer acquisition. Prioritizing retention strategies to drive long-term growth. Launching new products frequently with regular drops every few weeks. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
2025 Meta Ads Best Practices with Jon Loomer 44:15

منذ 9 weeks44:15

44:15

In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I’m sure that almost everyone listening knows who he is, but if you don’t, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing. Here’s a glimpse of what you’ll learn: The evolution of Meta advertising in 2024 and its implications for brands. How audience segments offer enhanced targeting transparency. Aligning messaging with the audience's stage in the buying journey. The need for media buyers to expand their expertise beyond just campaign construction. Choosing attribution settings based on the type of event being optimized. Using cost caps strategically to avoid limiting the algorithm’s effectiveness. Integrating testing into live campaigns for continuous improvement. The role of randomness in determining ad performance outcomes. Simplifying campaign structures to achieve better results. The importance of understanding algorithm behavior for successful advertising. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Bootstrapping a $100M E-Commerce Empire 48:06

منذ 10 weeks48:06

48:06

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse. From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in veterans' medical bills this Veterans Day, Bear’s journey is a masterclass in resilience, innovation, and impact. Let’s dive into the strategies and lessons that have powered his incredible growth and see what’s next for 2025. Here’s a glimpse of what you’ll learn: The foundation of Born Primitive's success through a clear value proposition. How authenticity and strong brand values attract and retain loyal customers. The role of community engagement in driving brand growth. The influence of military experience on leadership and operational strategies. The importance of aligning company and employee values to foster a positive culture. The impact of Bear Handlon’s visibility as a brand face on authenticity. The continued relevance of email and SMS marketing for community building. Why thriving in e-commerce requires strategies beyond digital advertising. Building and leveraging a customer list for maximizing sales during key events like Black Friday. The importance of early preparation for major sales events to ensure success. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
What Creators Wish Brands Knew 45:56

منذ 11 weeks45:56

45:56

In this episode of The DTC Insider podcast, we’re flipping the script. Instead of chatting with a brand founder, we’re hearing from the other side: a creator who’s been at the heart of the social media revolution. Meet Abigail Fridman, a 24-year-old entrepreneur who specializes in content creation, creative strategy, and social media management. Abigail started her journey in 2019 on TikTok, documenting her personal transformation while studying to become a doctor. Fast forward a few years, and she’s gone from med school dreams to helping brands craft authentic content and connect with audiences. Along the way, she’s mastered everything from negotiating partnerships to navigating the evolving world of TikTok Shop. Here’s a glimpse of what you’ll learn: Abigail’s journey as a content creator on TikTok since 2019 The importance of personal branding for creators and brands How smaller creators are gaining trust over larger influencers through authenticity The need for brands to have a clear identity and message to appeal to creators Managing high demand: Abigail receives 60 to 90 emails daily from brands seeking collaborations The importance of creators prioritizing products they genuinely believe in over just high pay Creating mutually beneficial collaborations between creators and brands Building trust with audiences through authenticity in content creation TikTok Shop as a game changer for creators and brands The importance of understanding your audience for effective content creation Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Growing a Brand with Guerrilla Marketing 49:16

منذ 12 weeks49:16

49:16

In this episode of The DTC Insider podcast, Lisa Mullan, the founder of Uwila Warrior. Lisa comes from a finance and tech background, with experience working at HubSpot on projects that gave her insights into how brands operate and scale. In partnership with a friend in fashion, Lisa launched Uwila Warrior to create comfortable, functional underwear. Now, with a retail space in Boston and partnerships with other brands, her company has grown steadily and sustainably. Here’s a glimpse of what you’ll learn: The shift in the e-commerce landscape towards profitability and sustainable growth The benefits of opting out of outside capital for maintaining control over business direction How retail partnerships can enhance brand visibility and drive sales The challenges and opportunities for growth during COVID-19 The growing importance of sustainability in product development for consumers Combining online and offline tactics for effective customer acquisition strategies The unique challenges of influencer marketing for intimate apparel brands Aligning retention strategies with the customer buying cycle Leveraging AI to improve customer engagement and marketing effectiveness Adapting to changing market dynamics through effective forecasting strategies Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Customer Acquisition Lessons from 10 Years 48:08

منذ 13 weeks48:08

48:08

In this episode of The DTC Insider podcast, Brian Roisentul welcomes Ryan Beltran, co-founder of Original Grain, here on the show. Ryan and his brother Andrew launched the brand back in 2013 with a highly successful Kickstarter campaign that raised $500,000. Since then, they’ve grown Original Grain into a unique watch brand known for its quality, sustainability, and craftsmanship, selling over half a million watches. In addition to reaching their 10-year milestone, they’ve planted 700,000 trees and partnered with iconic brands like Jack Daniels and the New York Yankees. We’ll dig into their approach to acquisition, retention, partnerships, and many more interesting topics. Here’s a glimpse of what you’ll learn: How Original Grain started with a successful Kickstarter campaign in 2013 The brand's focus on creating unique watches from reclaimed materials The evolution of e-commerce over the last decade Challenges Original Grain faced during COVID-19 The importance of understanding contribution margin for business success How daily tracking of metrics provides actionable insights Identifying customer trends to shape marketing strategies The risks of over-investing in unproven products Why Q4 strategies should focus on proven products instead of experimentation The importance of diversifying marketing channels for future growth Opportunities and challenges of TikTok Shop for high AOV products Leveraging partnerships to drive revenue streams Building a brand through community engagement, not just ads The role of authenticity and connection in content creation The value of strategic planning for long-term growth Why founders should actively participate in content creation How licensing deals can expand brand visibility and customer reach The impact of real-life activations on brand loyalty Balancing metrics with building long-term customer relationships Understanding customer needs beyond sales to drive e-commerce success Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Unlocking New Revenue Streams in 2025 47:23

منذ 14 weeks47:23

47:23

In this episode of The DTC Insider podcast, Brian Roisentul welcomes Neal Goyal, who shares insights from his journey in the e-commerce space, transitioning from Tapcart to Disco. Neal discusses the importance of meeting customers where they are, the unique value proposition of Disco, and the role of machine learning in customer acquisition. He emphasizes the need for brands to diversify their marketing strategies and the significance of building a personal brand. The conversation also touches on the evolution of e-commerce and predictions for the future, particularly in 2025. Here’s a glimpse of what you’ll learn: Neal Goyal emphasizes the importance of reducing customer acquisition costs. What Disco offers for brands. Why meeting customers where they are is crucial for effective marketing. The role of machine learning in understanding customer behavior. How brand collaborations can lead to significant insights and opportunities. The Evolution of e-commerce. Why decentralization in marketing strategies is becoming increasingly important. The benefits of building a personal brand. Predictions for 2025. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

The DTC Insider

1
Maximizing LTV of BFCM Customers 9:36

منذ 15 weeks9:36

9:36

In this episode of The DTC Insider podcast, Brian Roisentul discusses strategies for maximizing customer lifetime value after Black Friday and Cyber Monday. He emphasizes the importance of engaging both new customers and non-customers through targeted marketing efforts, community building, and personalized communication. The conversation highlights the need for brands to transition away from a Black Friday-centric approach and to plan for future e-commerce challenges. Here’s a glimpse of what you’ll learn: Maximizing customer lifetime value is crucial after Black Friday. Engage new customers with personalized communication. Community building can turn customers into brand advocates. Surveys can provide insights into customer motivations. Thanking customers can enhance brand loyalty. Replenishable reminders can encourage repeat purchases. Early access to sales can entice returning customers. Non-customers require different engagement strategies. Leveraging data can improve product recommendations. Planning for future e-commerce challenges is essential. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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