The Digital Success For Business podcast

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 8 أيام33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Digital Success For Business Podcast explicit

منزل السلاسل•Feed

Welcome to Digital Success for Business the #1 place for entrepreneurs to learn proven marketing strategies to help grow your business online. My name is Leanne Cohens and I am The Digital Success Coach & owner of the Marketing Agency Marketing Leap. As a marketer my focus is to help YOU Lose The Marketing Overwhelm. In these podcasts I give you tools and strategies to Springboard your business to success with your marketing by sharing what I’ve learned after 25+ years as a Marketer and over 30 years as a Business Owner (yes I started young!). Constantly applying what WORKS over 10 years of successfully running my Digital Agency by offering Business Marketing Services, I believe marketing is the single most important element to business success and that’s what this podcast is all about! Helping you grow your business using proven, effective, and modern marketing strategies, so you can help more people, and make a lot more money doing it. 👉Work With Me: https://bookme.name/marketingleap

16 حلقات

#Entrepreneur #Business #Marketing #Marketing Leap

The Digital Success For Business Podcast explicit

updated منذ 8 أيام

منزل السلاسل•Feed

16 حلقات

#Entrepreneur #Business #Marketing #Marketing Leap

كل الحلقات

The Digital Success For Business Podcast

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Reputation Management & Protecting Your Brand Online 15:51

منذ 8 أيام15:51

15:51

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation. What You’ll Learn: How to monitor your brand online and stay informed of what is being said about you. The role of content creation in shaping and maintaining a strong online presence. Why engagement matters and how to create and build a loyal, supportive audience. Key legal considerations to protect your brand from harmful misinformation. Key Quotes: " Reputation takes time to build, but it can be lost very, very quickly." "A well-maintained online presence makes it harder for unfavourable stories to dominate search results" "Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived." "Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be." Timestamps: 00:00 Introduction to Online Reputation 00:25 Welcome and Episode Overview 00:59 Understanding Reputation Management 01:59 Monitoring Your Brand Online 05:57 Content Creation for Strong Online Presence 09:34 Engagement Strategies 11:46 Legal Considerations 14:46 Conclusion and Final Thoughts By tuning into this episode, you’ll learn how proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success! About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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Lead Generation Turning Prospects into Paying Customers 10:44

منذ 22 يومًا10:44

10:44

Welcome back to the Digital Success for Business Podcast! In today’s episode, we’re talking about one of the most vital aspects of any business: Lead Generation. How do you turn prospects into paying customers? It starts with understanding your audience and crafting strategies that guide them through the buying process. What You’ll Learn: Crafting Effective Messaging: Learn to communicate directly with your audience by addressing their needs and pain points. Creating Attractive Lead Magnets: Discover how to design lead magnets that capture attention and gather valuable contact information. Building a Structured Sales Funnel: Understand the steps necessary to construct a sales funnel that efficiently converts leads into customers. The Importance of Follow-Up: Uncover strategies for nurturing leads and closing deals through consistent and thoughtful follow-up. Key Quotes: "Understand your audience deeply—their pains, their desires, and their journeys. Tailor your messaging to speak directly to them." "A lead magnet is more than an offer; it's the entry point to your sales funnel. Make it count by providing undeniable value." "The magic of the sales funnel isn't just in acquiring leads; it's about nurturing them at each stage to ensure they feel valued and understood." Timestamps: 00:00 Introduction to Lead Generation 02:00 Crafting Effective Messaging 05:00 Creating Attractive Lead Magnets 08:00 Building a Structured Sales Funnel 11:00 Importance of Follow-Up and Closing Remarks By tuning into this episode, you’ll gain actionable insights to refine your approach to lead generation, making your marketing efforts more effective and your business growth more! About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect: Facebook: https://www.facebook.com/MarketingLeap LinkedIn: https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeap Instagram: https://www.instagram.com/marketingleap/ TikTok: https://www.tiktok.com/@marketingleap My FB Group: /digitalsuccesswithstyle…

The Digital Success For Business Podcast

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SEO Simplified in an Evolving AI-Driven World 13:29

منذ 5 weeks13:29

13:29

Today on Digital Success for Business podcast, we are talking all things evolution with Search Engine Optimization (SEO) in a world driven by AI-powered tools and voice search. This episode is packed with practical tips to help you adapt to the latest changes in search engine technology and voice search integration. If you’ve ever wondered how to get your business in front of the right people online, this is it. But with the rise of AI-powered tools and voice search, SEO has evolved significantly. Staying ahead of these changes is crucial for keeping your website visible and competitive. Which is why this episode is designed to equip you with the knowledge to refine your SEO strategy effectively, adapting to new technologies and ensuring that your business not only survives but thrives in the digital arena. Join us as we delve into these crucial topics, providing you with the tools to elevate your online presence. What You’ll Learn / Key Takeaways Effective Keyword Research: Learn to conduct keyword research that responds to AI advancements and the shift towards conversational queries. On-Page SEO Mastery: Discover actionable strategies for enhancing your site's on-page SEO to improve your visibility and ranking. Backlink Building Techniques: Gain insights into developing a robust backlink strategy that increases your site’s authority and credibility. Navigating AI and Voice Search: Understand how to optimize your content for AI-driven search and voice queries, ensuring you stay ahead in the search results. Integrating Social Media: Explore how social media can boost your SEO efforts and what tactics work best for enhancing your online presence. Key Quotes "SEO is no longer just about keywords; it's about context and delivering answers to the exact questions your audience is asking." "In the age of voice search, it’s not just what you say; it's how you say it that can propel you to the top of search results." "Building backlinks is like building relationships – both are about establishing trust and authority over time." Timestamps: 00:00 - Introduction to Digital Success for Business 00:42 - Understanding SEO in the Modern Era 01:52 - Mastering Keyword Research 04:21 - On-Page SEO Best Practices 06:45 - Building Quality Backlinks 09:04 - Adapting to AI and Voice Search 10:47 - Leveraging Social Media for SEO 12:17 - Conclusion and Final Tips About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Let's Connect! Facebook: https://www.facebook.com/MarketingLeap LinkedIn: https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeap Instagram: https://www.instagram.com/marketingleap/ TikTok: https://www.tiktok.com/@marketingleap My FB Group: https://www.facebook.com/groups/DigitalSuccessWithStyle/ Want to learn more? https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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Using the Power of Email Marketing for Small Businesses 4:41

منذ 7 weeks4:41

4:41

In this informative episode of the Digital Success for Business podcast, we dive deep into the lucrative world of email marketing. Discover how strategic segmentation, targeted personalization, and effective A/B testing can drastically enhance your email campaigns. This episode will equip you with the tools to craft compelling subject lines, tailor your content for specific audience segments, and optimise every email for maximum engagement and conversion. What You’ll Learn / Key Takeaways: The High ROI of Email Marketing: Understand why email marketing remains one of the most cost-effective strategies with an average ROI of $36 for every $1 spent. Segmentation Techniques: Learn how to segment your email list based on behavior, preferences, or demographics to send more targeted and effective messages. Personalisation Tactics: Tips on making emails feel more personal and relevant to each recipient, increasing engagement and conversions. A/B Testing Strategies: How to use A/B testing to determine the most effective approaches in your email marketing from subject lines to content styles. Crafting Compelling Subject Lines: Techniques for writing subject lines that grab attention and get your emails opened. Key Quotes: "Email marketing delivers an average ROI of $36 for every $1 spent. No other platform gives you this kind of bang for your buck." "Personalised emails make people feel seen—and they get results. Start small, think big!" "Subject lines make or break your email. Test them, tweak them, and watch your open rates grow exponentially!" Timestamps: 00:00 - Introduction to Email Marketing 01:00 - Is Email Marketing Worth It? 01:40 - The Power of Segmentation 02:14 - Personalisation for Higher Engagement 02:53 - Mastering A/B Testing and Subject Lines 03:39 - Conclusion and Next Steps About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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Blogging in the Digital Age Building Trust and Driving Traffic 4:15

منذ 9 weeks4:15

4:15

Welcome to another episode of the Digital Success for Business Podcast! Today, we're tackling a big question: Is blogging still relevant in an age dominated by social media and AI? Spoiler alert: Absolutely. This episode dives into how blogging continues to be a cornerstone of digital marketing by building long-term trust and authority, improving SEO, and much more.. What You’ll Learn / Key Takeaways: The Enduring Relevance of Blogging: Despite the rise of social media and AI, discover why blogging remains crucial for establishing trust and authority online. Crafting Compelling Content: Strategies for creating blog posts that capture attention and stand out in a crowded digital space. SEO and Keyword Research: Tips on using tools like Ubersuggest and Google Keyword Planner to find keywords that will elevate your blog's visibility. Authenticity and Value: How to infuse your blogs with authenticity and provide real solutions that resonate with your audience. Quotes: Blogging remains a cornerstone of digital marketing because it does what no other platform can. It builds long-term trust and authority. Quality content over quantity. It’s better to publish one incredible blog a month than four really mediocre ones. People want to work with people, not brands. Share your experiences, tell stories, and let your personality shine. Blogging is far from being obsolete; it's evolving. Tune into this episode to discover how to keep your blog relevant and make it a pivotal part of your digital marketing strategy to build trust, drive traffic, and showcase your expertise. Remember, the key to blogging success is value plus authenticity. Solve problems, share stories, and connect. Ready to elevate your blogging game? Check out the resources linked below for more insights and strategies. Don't forget to subscribe to the Digital Success for Business Podcast and follow us on YouTube, Instagram, and TikTok for additional actionable tips. Stay strategic, and keep growing! Timestamps: 00:00 Introduction to Blogging in the Digital Age 00:55 The Relevance of Blogging Today 01:43 Keyword Research for Effective Blogging 02:19 Crafting Quality Content 02:37 The Importance of Value and Authenticity 03:16 Conclusion and Next Steps About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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Mastering Social Media A Roadmap for Business Growth 4:36

منذ 11 weeks4:36

4:36

Welcome to another episode of the Digital Success for Business Podcast! Today, we're diving into the world of social media and how it can be a powerhouse for business growth. Whether you’re just starting out or are looking to enhance your existing strategy, this episode provides a detailed roadmap to attract your ideal audience, boost engagement, and convert followers into loyal customers. What You’ll Learn / Key Takeaways: Audience Research Techniques: How to use tools like Instagram Insights and Facebook Audience Manager to understand your audience deeply. Content Planning Strategies: Tips on creating a balanced and effective content calendar that speaks directly to your audience's needs throughout their decision-making process. Engagement Tactics: Best practices for building a vibrant community through interactive and responsive social media engagement. Paid Promotions Guidance: Insights on how to use paid strategies wisely to enhance your content's reach and effectiveness. Key Quotes: Stop guessing and start researching! Know your audience, and your social media strategy will thank you with increased growth and engagement. Failing to plan is planning to fail! Build a content calendar and watch your social media thrive. Social media success equals meaningful connections. Engage, respond, and build your brand’s community! Tune into this episode to discover what you need to effectively harness the power of social media for your business. By understanding your audience, meticulously planning your content, consistently engaging with your community, and strategically using paid promotions, you can elevate your social media presence to new heights. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success Timestamps: 00:00 Introduction to Social Media Mastery 00:41 Understanding Your Target Audience 01:27 Effective Content Planning 02:09 Engagement and Community Building 02:42 The Power of Paid Promotion 03:23 Conclusion and Next Steps About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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Website Success: Content, SEO, and AI Preparedness 5:03

منذ 12 weeks5:03

5:03

In this informative episode, Leanne dives deep into proven strategies to significantly increase your website traffic. Whether you're looking to refine your content creation, enhance SEO, or adapt to the latest in AI and voice search technologies, this episode packs a punch with actionable insights and expert advice. What You'll Learn: Quality Content Creation: Discover how to craft content that not only captivates but also converts. Leanne discusses the importance of understanding your audience's needs and how to address them effectively to boost engagement and retention. SEO Optimization: Get up to speed with the latest SEO techniques including how tools like SEMrush and Yoast can elevate your website's visibility and attract more visitors. Leveraging Social Media: Learn strategies for using social media platforms to promote your content effectively, ensuring it reaches a broader audience and drives significant traffic back to your website. Preparing for AI and Voice Search: With the evolving digital landscape, Leanne explains how to future-proof your website by optimizing for AI and voice-driven searches, keeping you ahead of the competition. Practical Tools and Tips: Gain insights on utilizing Google's 'People Also Ask' feature and other resources to enhance your content's reach and effectiveness. Consistency is Key: Understand the value of persistence and consistent strategic efforts in growing your online presence over time. Tune into this episode to equip yourself with the knowledge and tools you need for dynamic growth in website traffic. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success. Quotes: Want more traffic? Start by creating content that actually answers your audience’s biggest questions. Don’t just write; engage! SEO isn't magic; it's a system. Start by optimizing your website’s titles and meta descriptions—small tweaks, big results! Is your website ready for voice search? Tip: Focus on natural, question-based keywords to match how people actually speak. Timestamps: 00:00 Introduction to Digital Success for Business 00:48 Creating Quality Content for Your Website 01:34 Mastering Search Engine Optimization (SEO) 02:36 Preparing Your Website for AI and Voice Search 03:31 Amplifying Your Reach with Social Media 04:13 Conclusion and Final Tips About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today!…

The Digital Success For Business Podcast

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How to Build Your Email List from Scratch with These Proven Strategies 11:56

منذ 1 year11:56

11:56

In this episode, Leanne shares her five top tips on how to build an email list from scratch: the importance of personalised calls to action, the value of signing up, using social media to promote your email newsletter, implementing referral programs, and building your email list offline. Proven strategies will help entrepreneurs grow their businesses and connect with their target audience. Key Takeaways: Create personalized calls to action for each blog or landing page. Describe the value of signing up in your call to action. Use social media to promote your email newsletter and engage with your audience. Implement referral programs to encourage customers to introduce new customers. Build your email list offline through sign-up sheets, QR codes, and in-store promotions. Quotes: "Your calls to action must actually satisfy whatever it is that they're looking for." - Leanne Cohens "Give them a reason to give you their email address." - Leanne Cohens "Build your email list offline through sign-up sheets or a QR code at your checkout counter." - Leanne Cohens Timestamps: 0:01:09 Tips on how to build an email list from scratch 0:03:10 Create personalized call to actions for each blog or landing page 0:05:02 Use specific words in your call to action to describe the value 0:06:11 Promote your email newsletter on social media 0:07:22 Use referral programs to encourage customers to introduce new customers 0:08:42 Build your email list offline using sign up sheets or QR codes About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.…

The Digital Success For Business Podcast

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The BEST Free Strategies to Promote Your Website and Grow Your Business 12:42

منذ 1 year12:42

12:42

In this episode, Leanne shares the best five free strategies to promote your website and attract more visitors, and the importance of solidifying your website's SEO to improve its ranking on search engines. Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnering with colleagues for joint webinars or events, engaging in outreach marketing, and including your website in your email signature. Key Takeaways: The five strategies: Solidify your website's SEO to improve its ranking on search engines. Utilise email marketing to build relationships with your audience and drive traffic to your website. Start a blog or engage in guest blogging to boost your SEO and establish yourself as an authority in your industry. Create a lead magnet to provide valuable content and attract potential customers. Use social media to increase brand awareness and engage with your target audience. Quotes: "SEO is one of the most efficient methods of website promotion because it improves your site's ranking on Google and other search engines." "Email marketing is still ranked as one of the top ways of driving traffic and building relationships with your ideal audience." "A smart technique when promoting your website is to start a free blog to boost your SEO and make it easier for your ideal clients to find your website." Timestamps: 0:01:41 What are the five best free strategies to promote your website 0:02:47 Solidify your website SEO 0:04:01 Take advantage of email marketing 0:04:45 Start a blog or do guest blogging 0:06:15 Create a lead magnet 0:06:46 Utilise social media 0:08:22 Submit your website to online directories and forums 0:08:49 Partner up with joint webinars or events 0:09:18 Engage in outreach marketing and build a community 0:10:16 Include your website in your email signature About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is dedicated to helping entrepreneurs grow their businesses through effective marketing strategies.…

The Digital Success For Business Podcast

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Stop Wasting Money: Proven Marketing Strategies for Business Growth 17:36

منذ 1 year17:36

17:36

In this episode, Leanne Cohens and Karen O'Connor discuss the common problem of wasted money in marketing. They share their personal experiences of spending money on courses and coaches that didn't deliver the expected results. Leanne emphasizes the importance of understanding marketing basics and having an awareness of what works before investing in expensive programs. They also discuss the value of being a "dupreneur" and having a job while building a business to avoid financial strain. Leanne and Karen stress the need for business owners to have a basic understanding of marketing to avoid wasting money and make informed decisions. Key Takeaways: Marketing is essential for business success, but it's important to avoid wasting money on ineffective strategies. You don't need to be an expert in every aspect of marketing, but having a basic understanding is crucial. Being a "dupreneur" and having a job while building a business can provide financial stability. Invest in learning the basics of marketing rather than spending a significant amount on expensive courses. Understand the return on investment when it comes to marketing expenses and focus on strategies that generate leads and revenue. Quotes: "Don't spend a vast amount of money trying to become an expert in the field. You're better off spending a few hundred dollars learning the basics." - Karen O'Connor "You need to know enough to understand it, but you don't need to be an expert. You can't be an expert in everything these days." - Leanne Cohens About The Host & Guest: Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies. Karen O'Connor is the owner of Speak Up Podcasting and host of the podcast "Menopause, Marriage and Motherhood." She has experience working with high-level business coaches and has learned valuable lessons about marketing and wasting money.…

The Digital Success For Business Podcast

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Creating Content That Resonates: Tips for Engaging Your Audience 11:43

منذ 1 year11:43

11:43

In this episode, Leanne shares tips on how to create content that resonates with your audience by knowing your target audience and understanding their needs and wants. Creating generic content simply isn't going to work, business owners need to focus on solving their ideal client's problems. Leanne also explains the importance of authenticity in creating engaging content and how to utilise the power of storytelling in building a connection with your audience and increasing trust. Key Takeaways: Know your target audience and create content that speaks directly to their specific issues, wants, and needs. Use storytelling to create an emotional connection with your audience and build your brand engagement. Focus on solving your ideal client's problems and providing resources that help them learn and find solutions. Use visuals that align with your brand to make your content visually appealing and recognisable. Be authentic and genuine in your content to build trust with your audience. Timestamps 0:01:36 Tips on creating content that resonates with your audience 0:02:13 Know your target audience and create content that speaks directly to them 0:03:43 Humanise your content and create an emotional connection 0:05:26 Use storytelling to connect with your audience 0:07:08 Educate and inform your audience by solving their problems 0:08:34 Use visuals to make your content visually appealing 0:09:47 Be authentic and genuine in your content About The Host: Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.…

The Digital Success For Business Podcast

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5 Effective Tools for Creating Viral YouTube Videos 12:05

منذ 1 year12:05

12:05

In this episode, Leanne Cohens shares five effective tools for creating great YouTube videos. She emphasises the importance of marketing in business success and provides strategies to help entrepreneurs overcome the overwhelm of creating video content. Leanne discusses the following tools: StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple social media platforms. Adobe Premiere or Filmora: Video editing software that enables customisation and fine-tuning of videos. Rev or Otter AI: Transcription tools for converting video content into written form, which can be used for creating social media posts and blogs. TubeBuddy: A tool for optimising YouTube videos and improving search engine rankings. Canva: A design tool for creating eye-catching thumbnails that attract viewers to watch YouTube videos. Leanne also mentions her business growth with YouTube course, which provides a clear understanding of how to use YouTube and videos in marketing strategies. She offers structured mentoring, coaching packages, and a full-service digital agency for those who prefer professional assistance with their digital marketing efforts. Key Takeaways: Use StreamYard for live streaming and recording videos across multiple social media platforms. Consider using Filmora as a more affordable alternative to Adobe Premiere for video editing. Use Rev or Otter AI for accurate and efficient transcription of video content. Optimise YouTube videos using TubeBuddy to improve search engine rankings. Create eye-catching thumbnails with Canva to attract viewers to your YouTube videos. Quotes: "Marketing is the single most important element when it comes to business success." "With the correct content production tools, you can make video production and planning really easy." "TubeBuddy is one of the simplest and least expensive ways of growing a YouTube channel." "Canva allows you to create some really great eye-catching YouTube thumbnails." About The Host: Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is passionate about helping entrepreneurs grow their businesses through effective marketing strategies. She offers educational courses and training to demystify the online space and digital marketing for business owners.…

The Digital Success For Business Podcast

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The Top 5 Website Builders for Small Businesses: Which One is Right for You? 16:52

منذ 1 year16:52

16:52

Join marketing guru Leanne Cohens as she discusses the top website builders for small businesses, explaining the importance of having a user-friendly platform with excellent SEO capabilities and reasonable pricing options. Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, including their ease of use, customization options, and e-commerce capabilities. Key Takeaways: WordPress is a flexible platform with extensive customization options, but it has a learning curve for non-technical users. Wix is easy to use and offers a drag-and-drop editor, making it ideal for beginners, but it may have limitations in terms of customisation. Shopify is a popular choice for e-commerce businesses, providing comprehensive sales tools and integration with various payment gateways. Squarespace offers beautiful templates and a sleek drag-and-drop editor, making it suitable for businesses that prioritise aesthetics. Square Online (formerly Weebly) is a good option for service-based businesses, offering team management and a complete point-of-sale system. Quotes: "Marketing is the single most important element when it comes to business success." "You need to have some control over your online presence." "WordPress is so flexible because if you can think of something, you can actually create it in WordPress." "Wix has become one of the top website builders for small business because it's easy to use and has over 800 website themes." "Shopify simplifies the complexity of e-commerce and offers great sales tools for small businesses." "Squarespace has some of the best templates of any website builder, and its drag-and-drop editor is excellent." "Square Online is great for service-based businesses that need team management and a complete point-of-sale system." About The Host: Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne specialises in helping entrepreneurs grow their businesses through effective marketing strategies. She is passionate about demystifying digital marketing and providing practical solutions for business owners.…

The Digital Success For Business Podcast

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Digital marketing strategies for business growth in the online world 17:58

منذ 1 year17:58

17:58

Leanne Cohens discusses the basics of digital marketing and how it can impact a business. She explains that digital marketing is simply marketing using digital tools to communicate value to customers. She identifies seven core categories of digital marketing, including search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Leanne emphasizes the importance of understanding these tools and using them together to generate traffic, create awareness, and transform leads into loyal customers. She also offers courses and services to help business owners navigate the world of digital marketing. Key Takeaways: Digital marketing is marketing using digital tools to communicate value to customers. The seven core categories of digital marketing include search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Email marketing has a high return on investment and is a valuable tool for staying in touch with customers. Utilizing multiple digital marketing strategies together can help build brand awareness, attract ideal clients, and generate leads. Understanding the basics of digital marketing is essential for business owners, even if they choose to outsource certain aspects. Quotes: "Digital marketing is basically marketing using digital tools." - Leanne Cohens "The whole idea is making digital marketing and making your marketing actually work for your business." - Leanne Cohens "Utilizing a couple of these digital marketing strategies to work together in cohesion is the best way to generate traffic and create awareness." - Leanne Cohens About The Host: Leanne Cohens is a Digital Success Catalyst and the owner of Marketing Leap, a digital marketing agency. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective digital marketing strategies.…

The Digital Success For Business Podcast

1
The Digital Success Checklist: Where to Show Up Online and Reach Your Ideal Client 14:29

منذ 1 year14:29

14:29

In this episode, Leanne Cohens, online marketing expert, emphasizes the importance of understanding the digital space as a business owner. She believes that marketing is the key to business success and aims to help entrepreneurs overcome marketing overwhelm. Leanne advises business owners to have a clear understanding of their ideal client and focus on platforms where their target audience is present. She encourages entrepreneurs to avoid the fear of missing out (FOMO) and only invest in marketing strategies that align with their goals. Leanne shares a story of a client who wasted money on a premium LinkedIn package when her ideal clients were actually on YouTube. She emphasizes the need for consistency in messaging and branding to build trust with potential customers. Leanne provides a checklist and download to help business owners determine where they should be showing up online and how to identify their ideal client. Key Takeaways: Understand your ideal client and focus on platforms where they are present. Avoid the fear of missing out (FOMO) and invest in marketing strategies that align with your goals. Consistency in messaging and branding is crucial to build trust with potential customers. Quotes: "Marketing is the single most important element when it comes to business success." "Having an understanding of where you're at and what it is that you should be doing is probably the first step to stopping this fear of missing out." "If it's not part of your strategic plan, let it go." "Your clients need consistency from you. They need you to show up on a regular basis with the same message and the same branding." About The Host: Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.…

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The Digital Success For Business Podcast explicit

The Digital Success For Business Podcast explicit

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