Episode 172 - The #1 Marketing Metric Business Owners Need To Track

The Digital Slice

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Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track.

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life.

Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth.

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