Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44)

The Digital Marketing Podcast by Exposure Ninja

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.

For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.

What You’ll Learn

• Evaluate OpenAI’s Sora capabilities and limitations for marketing video content

• Leverage Google Product Studio for efficient product photography at scale

• Harness Reddit’s new AI-powered answer system for enhanced market research

• Identify practical applications of AI tools for businesses of different sizes

Timestamps 00:00 - Introduction and episode overview

00:39 - OpenAI's Sora launch details

11:29 - Google Product Studio expansion

15:15 - Reddit Answers introduction

21:19 - Final takeaways and recommendations

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Get the show notes:

⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠

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