Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)

The Digital Marketing Podcast by Exposure Ninja

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation.

For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices.

Let’s get into it.

What You’ll Learn

• The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term

• Understand how YouTube content is being integrated into Google’s AI Overviews

• Develop strategies for optimising both traditional search and AI-driven visibility (you need both)

• How to balance current marketing effectiveness with future-focused initiatives

Timestamps

00:00 – Welcome to the Dojo

00:22 – Google’s Year-on-Year Drop in Users

25:40 – YouTube Summarise in AI Overviews

33:37 - Key Takeaways & Next Steps

Apply for a FREE website and marketing review:

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Get the show notes:

⁠https://exposureninja.com/podcast/dojo-43/⁠

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

⁠https://exposureninja.com/podcast/339/⁠

How to Rank in Google’s AI Overviews

⁠https://exposureninja.com/podcast/319/⁠

Everything We Know About the November 2024 Core Algorithm Update So Far

https://exposureninja.com/podcast/dojo-40/