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Brand Safety & Suitability
Manage episode 350442585 series 3393960
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In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.
We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.
References:
https://stopfundinghate.info/
https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/
https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
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