Striking the Balance Between Digital and Analogue - with Thomas Koch

The Digital Distillery - A Travel Guide to Digital Media & Marketing

This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023.
We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human and machine.
He also describes the establishment of the Stop Funding Hate campaign, why it needed to be formed and the problem that it is casting into the consciousness of the industry.
And we finish up with an update of what else is happening on the TDD Podcast Network over the next couple of weeks.

This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email [e-mail]
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

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1. Intro (00:00:00)

2. Digital natives analogue experience (00:01:34)

3. People don't change that fast (00:04:44)

4. Marketing needs to to take responsibility for its actions (00:10:26)

5. The problem with Programmatic (00:12:14)

6. Stop Funding Hate (00:14:02)

7. A return to intentional media planning (00:18:57)

8. What else is happening with the network (00:21:05)