المحتوى المقدم من Samera Business Advisors. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Samera Business Advisors أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Samera Business Advisors. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Samera Business Advisors أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من Samera Business Advisors. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Samera Business Advisors أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Struggling with the burden of high-interest loans in today's volatile economic climate? This episode promises to arm you with strategies to manage those financial pressures, especially if you're part of the dental industry. We'll dissect the recent surge in interest rates and what it means for your monthly payments and cash flow. Learn how to navigate this shift from a seller’s to a buyer’s market, ensuring your practice is presented in the best possible light for potential buyers. Do you know how refinancing could transform your business's financial health? We shed light on the strategic advantages of refinancing business loans, from lowering monthly repayments to consolidating short-term, high-interest loans into a single manageable one. Discover how you can free up capital for investment or savings and even remove extra security like a second charge on your property, simplifying your financial management. Our real-world examples will illustrate how even small interest rate reductions can lead to substantial savings over time. Maximize your practice's financial deals by comparing offers from multiple banks, and learn the benefits of joining a buying group to slash costs on essentials like consumables and utilities. We'll also explore how these cost controls can impact your practice's valuation if a sale is on the horizon. Plus, we address a listener's query about securing finance for a startup, stressing the importance of refinancing options and leveraging resources for stability. Don’t miss our wrap-up where we address your final questions and provide further guidance. Tune in for comprehensive insights and actionable advice to navigate the current financial landscape.…
Are you prepared to master the complexities of dental group finance and growth strategy? In this episode, we promise you'll uncover the secrets of organizing accounting and finance functions to maximize the value of your dental practice or DSO. With over 20 years of experience, our host Aaron shares his expert advice on structuring acquisitions, managing finances, and avoiding common pitfalls. Whether you manage a single practice or are expanding into a dental group, learn how to implement best practices for long-term planning and operational efficiency. Discover the transformative power of optimizing your accounting and technology processes. Aaron discusses the advantages of a holding company structure for managing multiple business entities, emphasizing tax efficiency and transaction simplification. Learn about the best technologies and software, such as Xero, Sage, Approval Max, and Telluride, that can revolutionize your financial management. Understand the importance of standardized charts of accounts, centralized purchasing, and hierarchical approval mechanisms to enhance your practice's efficiency and accuracy. Finally, gain insights on the necessity of regular financial and accounting health checks to maintain a robust financial framework. Aaron provides real-world examples illustrating the consequences of poor bookkeeping and offers essential tips for accurate financial management. Learn to adopt a systems-based mindset and leverage external expertise to make informed, data-driven decisions. Discover the critical need for clarity in financial numbers when scaling up operations, managing larger borrowing, and navigating increased risks, ensuring your dental group's financial health and future success.…
Is your dental practice ready for sale? Many dentists find themselves unprepared for the complex process of selling their practice, especially in today’s volatile market. Aaron and Dan are here to guide you through every critical step. Starting with an analysis of current market trends, we unpack the growing preference for private squat practices amid high-interest rates and a slowdown in corporate acquisitions. Discover why it's crucial to adapt your business model now and how to navigate the economic uncertainties that might otherwise delay your plans. Planning to sell your practice involves more than just a decision—it's a strategic, multi-year endeavor. With Aaron and Dan’s expertise, you'll learn why planning at least two years ahead is essential for maximizing your practice's value. We discuss whether to sell outright or retain elements like the freehold, and the implications of staying on post-sale. Plus, uncover the importance of accurate financial data, specialist advisory teams, and a strong network to attract serious buyers. Don't miss this episode loaded with valuable insights for any dentist contemplating the sale of their practice.…
In this episode, Chris and the finance team talk about the Samera Dental Buying Group, what it is and how it can help dentists get exclusive deals on their products, consumables and services absolutely free!
In this episode, Chris talks to Dan and Nigel about financing a new dental practice, whether you're starting from scratch or buying an existing practice.
In this episode, Chris, Dan and Nigel discuss the how, when and why about buying the freehold of your leasehold property. • Are freeholds available? • Is it worth asking if they are for sale? • What are advantages of buying over leasing? • Do banks lend over a longer term? • What loan percentage is available? • How do I structure the purchase – ltd company? • Are banks still lending? • What rate can I expect on the loan? • What would I need to take forward an application? • Why use a broker?…
In this episode, Chris and Dan discuss how dentists can use asset finance to fund the growth of their business. Why would a dentist need to use asset finance? What types of equipment can they finance? What is the maximum repayment term that they could expect? What rates could they expect on asset finance? Will they be charged for arranging the finance? What information will they need to provide to arrange asset finance? How quickly can asset finance be arranged?…
Arun and George discuss the rise in cyber threats for your business. Cyber attacks are becoming more and more prevalent. Small and Medium size businesses are at great risk for the main reason that there's no infrastructure to protect them. Listen along to discover ways you can stay #CyberSafe
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.