The Challenging Future of Denim Trade Shows (with Tilmann Wröbel)

The Denimhunters Podcast

This week, Tilmann Wröbel from Monsieur-T. design studio joins Thomas on the podcast to share his story and his opinions on how COVID-19 is affecting the denim industry, particularly the trade show business. As Tilmann and Thomas discuss, one of the key reasons people go to trade shows is to meet other people. To create relationships and get new ideas through interactions with others. Trade shows bring people together. Ideally a lot of people! And that's a big 'no go' for health authorities these days. So most showrunners have gone virtual. But not Munich Fabric Start, Bluezone's parent show that was established in the mid-90s. Renamed 'Fabric Days' for this autumn edition, the show is happening.