23 Profitable Years in a Row + A Successful Exit: Daniel Bower's Web Agency Journey

The Deal Closers Podcast

What does it look like to build a business over two decades—with no outside investment, no years in the red, and no shortcuts?

That's what Daniel Bower did, and today he shares his 23-year journey of growing a web development side hustle into a thriving digital marketing agency—and ultimately, selling it on his own terms.

You’ll learn:

• Why steady growth and consistency can be more valuable than fast scale
• How to know when it’s the right time to leave your job and go all in
• The power of building a team that sticks with you for decades
• How to prepare your company for sale—while still running the business
• What buyers really care about in a founder-led business
• How WebsiteClosers.com helped Daniel find the perfect buyer match

Timestamps:

• 00:01:42 – Launching a web development company in 2001
• 00:05:41 – When to take the leap from side hustle to full-time
• 00:13:30 – How a government connection led to a major client
• 00:18:22 – Evolving from website builder to full-service digital marketing
• 00:24:45 – How AI is changing the game—and who will survive
• 00:36:48 – Why Daniel decided it was time to sell
• 00:45:16 – How to prep your business for a smooth exit
• 00:54:26 – Training the buyer’s new team and embracing the transition
• 01:00:02 – Celebrating the sale with ski trips and next-chapter planning

This episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Walk West.

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