The Art of Creation with The Edge - Part Two

The David McWilliams Podcast

We’re back with The Edge for part two of our conversation. This time, on the creative mind itself, we talk about what connects the artist and the entrepreneur: the instinct to imagine something that doesn’t exist and make it real. From James Joyce’s Volta Cinema to U2’s Berlin reinvention, we explore how creativity and risk are two sides of the same coin, and why failure, not success, is what really drives innovation. The Edge opens up about reinventing old songs, finding confidence in chaos, and what it means to stay curious for decades. We also dig into AI and the future of music, asking whether algorithms can ever truly create something new, or if the human imagination will always win out.

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