"Successful Trade Show Engagement for Exhibitors" Part 5 - "Follow Up Process" With Lee Ali, MD Expo Stars #eventprofs

The Dan Assor Show #eventprofs

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Friday 29th July 2022

In this fifth episode we discuss ""Follow Up Process"

• There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
• What are the key stages of the follow up process?
• When should you plan the follow up process?
• Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
• You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions) – why does this happen?
• A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
• Which department should hold accountability - and why is this important?
• How do you track your progress on the leads?

Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events

https://www.danassor.com/ for all of my content