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The customer marketing glow up | Asha May | Ep. 97
Manage episode 440208321 series 3577614
المحتوى المقدم من Lifetime Value Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lifetime Value Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Asha May saw the marriage of customer success and marketing long ago - why do some still have trouble seeing it even now?
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⏱️ Timestamps:
00:00:00 - The smell of customer marketing
00:00:47 - Introducing Asha May
00:02:14 - Missed opportunities in CS and marketing
00:03:43 - The overlooked value of customer advocacy
00:05:15 - Making revenue acquisition more sustainable
00:06:43 - Customer marketing as a value proposition
00:09:05 - Clarifying roles in customer marketing and CS
00:10:54 - Partnership between CS and customer marketing
📺 Lifetime Value: Your Destination for Customer Success content
Subscribe: https://lifetimevalue.link/youtubesub
Website: https://www.lifetimevalue.show
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Asha May:
Asha's LinkedIn: https://www.linkedin.com/in/ashamay
Mentioned in this episode:
And go listen to We F*cked Up So You Don't Have To with Stino and Melanie on the Lifetime Value Media Network, wherever you found this show!
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