Star Wars Customer Experience

The CX TEA Show

Join your hosts, Dennis Wakabayashi and Rob Dwyer, as they embark on an interstellar adventure into the galaxy of Star Wars customer experiences. In this premiere episode, they scrutinize the Star Wars experience at Disney, unearthing both the light and the dark side of the force of CX.

Dennis and Rob dive into Disney's methods to resurrect the legendary Star Wars brand and determine if they have truly honored its legacy. Get ready for fascinating Star Wars trivia, discussion on the power of nostalgia, and exploration of the three Rs of customer experience - reputation, reach, and relationship.

So grab your lightsabers and blasters and accompany us as we spill the CXT together and decide if Disney has indeed harnessed the true nature of customer experience.
This is the way.