405: Howard Handler on building brands and his love of music

The CUSP Show

Joe and Tom head into the New Year by welcoming Howard Handler to the CUSP Show. Howard has grown some of the biggest brands in the sports and entertainment world - Major League Soccer, Madison Square Garden, The National Football League, MTV and Saturday Night Live among others. He discusses what it takes to be a brand builder and his experience in the sports, media, and entertainment space. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Profile: https://www.linkedin.com/in/howardnhandler