Katie 'Monty' Dimond - how to build a brand your way

The Creative Coach with Dan Brophy

You may know her from her work as a national radio host on both KIIS and Nova FM (right now she hosts the 3PM pickup on KIIS with Meshel Laurie) or you may have seen on the ABC quiz show Tractor Monkeys or through guest appearances on shows like Talkin’ Bout Your Generation, The Project, The Today Show, Weekend Today orThe Circle. However, the endeavour I was most looking forward to talking to Monty about was a creation that was all her own: Show and Tell Online, which is a website, a podcast and a youtube series, which - in a world of click-bait and trial by likes - has been steadily building its viewership on content that is inline with its values as 'the home of conversations that connect women'.

This is a great episode to listen to if you’re looking to build your own brand or platform - whether that be on radio, on TV - or in podcast or via Youtube, and a great reminder for those heartbroken by a creative industry to use the experience as fuel to your fire to turn it into something great.

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