Episode Twelve - The importance of your brand awareness and how it can help propel your business!

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand? This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & Denielle Mizrahi the founders of Yeasty Brews Artisanal Beers. We discuss why communicating your brand story consistently is so important + we learn the exact formula they used to propel their brand before they even opened up their brewery! Highlights of this episode: ✪ Home-brew to professional brewing ✪ Why the name “Yeasty” ✪ The backstory of Yeasty Brews ✪ The creation of Banana Slinger ✪ Getting attention is a new currency - Tap Handles ✪ Distribution of their beer prior to opening their brewery ✪ Their relationship with Lincoln’s Beard Brewing