Highs, Lows

The Coup

It’s been about a year since recreational weed was legalized here in Canada, and after loads of international coverage, celebrations, and dozens of startup announcements… what’s actually changed?

This wasn’t a coup brought about by plucky upstarts — but by legislation. So, how are cannabis entrepreneurs disrupting inside of a forced disruption?

And with all the buzz about the legal marketplace, how lucrative has it really been? Who’s getting the short end of the joint?