Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish

The Content Cocktail Hour

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went the

extra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring!

0:00 Introduction

1:42 Conversation with Kyle

3:30 Taking a break

7:08 Job search post

9:00 Successful example

10:30 Hiring process

12:00 Strategies to differentiate

16:20 Best practices and standouts

21:00 Outro

Get access to the largest collection of B2B marketing and sales resources: Join The Juice

Sign up for Modern Day Marketer (the newsletter)

Follow Kyle:| LinkedIn | Jellyfish

Follow The Juice:| Website | Blog | Twitter | LinkedIn

Follow Brett:| Twitter | LinkedIn