Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific

The Content Cocktail Hour

“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific

In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how customer education can play a key role in growing your funnel. She shares how Thinkific strategically uses long-form content and repurposes it to maximize its value. Christie also highlights Thinkific’s unique branding approach and emphasizes why focusing on quality over quantity in content creation is the smarter way to go.

In this episode, you’ll learn:

1. How customer education impacts every stage of the funnel
2. Strategies to make your content do more with less
3. Using courses as a content format for brands

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-e-horsman/

Check out Thinkific: https://www.thinkific.com/

Timestamps:

(00:00) Christie and her work at Thinkific

(04:28) How customer education affects your funnel

(12:06) Creating content with many use cases

(17:20) Thinkific's branding and sub-branding strategy

(25:17) Your content needs to do the heavy lifting