Why He Invested In Liquid Death, Dollar Shave Club, and a Breakdown of the Venture Studio Model with Mike Jones, Co-Founder of Science Inc.

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Our guest today is Mike Jones, one of the co-founders of Science Inc. Science Inc. is a venture studio and fund that develops, invests in consumer-focused businesses. Some of their portfolio includes Liquid Death, Dollar Shave Club, Grove Collaborative. Mike previously founded UsePlane, Tsavo Media and served as the CEO of MySpace. We discuss how he accesses what founders he wants to work with, what truly makes a good idea, how Liquid Death came together, their growth opportunities and he met Mike C, what he learned from Dollar Shave Club about making viral content, and much more.