Falling into the CPL Trap | The Compound Growth Marketing Show
Manage episode 362742547 series 3446951
Are you getting the most out of your marketing campaigns? On this episode, we discuss the common trap of solely focusing on Cost Per Lead (CPL). It takes more than just top line metrics and data to optimize marketing and sales. Understand multiple levers and strategies you can pull to maximize your return of investment (ROI).
Links:
https://www.compoundgrowthmarketing.com/
Hosts:
Quincy Johnson
John Short
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