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#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation)
Manage episode 451129644 series 2965582
المحتوى المقدم من Julie Guest. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Julie Guest أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small shop into a destination. I’ll break down the technique he used—story-selling—that let him command premium prices in a market crowded with luxury brands. If you’re looking to use the art of storytelling to elevate your brand’s value and command higher prices, tune in for insights on how this powerful strategy works, and why it’s one of the best tools in your marketing toolkit.
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