Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

The Claw

المحتوى المقدم من Liger Partners and Eric Holtzclaw. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Liger Partners and Eric Holtzclaw أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

4M ago 27:00

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In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.

To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

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#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand