#26 - How to identify, acquire, and operate an internet brand with Bill D'Alessandro, CEO of Elements Brands

The Circle of Competence Podcast

This week, Victor and I spoke with Bill D'Alessandro about buying, building, and operating great e-commerce brands. Bill is the founder and CEO of Elements Brands and in our conversation, we covered the following topics:

- How to source a contract manufacturer as a CPG business

- How to apply an 80/20 approach to your business

- How Elements Brands is organized

- How to know if a company has an actual 'brand'

- Building an e-commerce brand

- How to strategically position a brand by price and quality

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