Using TikTok + Instagram as a Christian Influencer with Niya Esperanza and Kenny Jahng

The Church Tech Today Podcast with Kenny Jahng | AI for Church Leaders | Church Online

Episode Summary:

Join Kenny Jahng as he sits down with Niya Esperanza, a social media influencer with over a million followers, to explore her organic and impactful approach to sharing faith online. Niya shares her journey of leveraging platforms like TikTok to engage with younger audiences while working actively in youth ministry. Listen in for insights on how authenticity and community building on social media can be an effective ministry tool.

In This Episode, You’ll Learn:

• Niya's unique approach to integrating faith into daily content
• Strategies for engaging younger audiences on digital platforms
• Tips for churches to effectively use Instagram and TikTok
• The importance of authenticity and consistency in social media
• How to handle challenges and misconceptions about digital ministry

Key Quotes:

• "People just want to see you. They want a good story." — Niya Esperanza
• "Social media should not just be a place where you're showing what you're doing, but who you are." — Niya Esperanza
• "Christians have an opportunity to come in and use social media differently in a way that stands out." — Niya Esperanza

Links & Resources Mentioned:

• Niya’s Tiktok: https://www.tiktok.com/@niyaesperanza
• Niya’s Instagram: https://www.instagram.com/niyaesperanza
• Niya YouTube: https://www.youtube.com/channel/UCgNfji8YRPm7S91enqssO2w
• Talks with Trey (Niya’s brother): https://www.youtube.com/@talkswithtrey1510
• Niya’s Online Store: https://forallpeople.com/

About the Church Tech Today Podcast:

The Church Tech Today Podcast helps pastors, church staff, and ministry leaders navigate the intersection of faith and technology with confidence. Hosted by Kenny Jahng and brought to you by www.FrontDoor.church.